VOL. 56 ISSUE 2 JANUARY 15, 2019 P29
HARLEY-DAVIDSON LIVEWIRE PRICING
ANNOUNCED
H
arley-Davidson used the
2019 Consumer Electronics
Show at Las Vegas to unveil pric-
ing for the 2020 LiveWire, the
first all-electric Harley-Davidson
street bike.
The LiveWire will set you back
a not inconsiderable $29,799,
making it one of the most ex-
pensive bikes in Harley's lineup.
Harley-Davidson is banking the
high price will still attract a wide
range of customers, especially
new riders keen to get in on the
electric experience.
"We're at a historic juncture
in the evolution of mobility, and
Harley-Davidson is at the fore-
front," said Matt Levatich, Harley-
Davidson's President and CEO.
"Innovation that moves the body
and soul has always been at the
heart of our brand, and this next
chapter in our history is about
creating products and opportuni-
ties for existing and aspiring rid-
ers of all ages and walks of life."
"Our vision for the future is
all-encompassing," said Levatich.
"For all ages, from urban profes-
sional to exurban retiree, and
from commute-minded to thrill-
seeking, we are creating the
products and opportunities for
existing and aspiring riders to
feel the transformative power of
the two-wheeled riding experi-
ence. These two concepts are
further statements towards our
commitment to lead in the elec-
tric mobility space that begins
this fall with the production 2020
LiveWire."
The LiveWire is ready for pre-
order at your local dealer. CN
The H-D
LiveWire has
certainly got
everyone
talking.
