BMW MOTORRAD CEO DR. MARKUS SCHRAMM
P66
Interview
no, we are not looking into this.
And in terms of torque, our new
Shift-Cam technology provides
the perfect answer. You have
already sampled it on the new R
1250 GS—but when you experi-
ence this on the Double-R, it's
even more dramatic—just wait! It's
really a big advantage, that you
are already on the highest level
of performance from the moment
you open the throttle.
And I suppose that's going
to be even more useful when it
reaches the S 1000 R roadster
and S 1000 XR?
Yes, I can promise you that's
the case!
So, BMW is building nicely,
in which case when do you
project breaking the 200,000
unit a year mark?
Our strategic target for reaching
200,000 annual sales is 2020—
and not just for how well the figures
are fitting together! We are well on
course to achieve this target.
Can you do this within your
existing factory in Berlin at
Spandau with the existing
structure?
Yes, we can. We are on a
two-shift daily operation there,
so we still have some potential
to expand. We also have further
potential with TVS. We have suf-
ficient capacity, so we don't need
to build a new factory to achieve
the 200,000 annual sales. CN
The new Shift
Cam Technology
that first debuted
on the R 1250 GS
and S 1000 RR
will make its way
to the S 1000 R in
the near future.
