BMW MOTORRAD CEO DR. MARKUS SCHRAMM
P62
Interview
Cruiser market?
[laughs] The American market
is big, and our market share is
small. Why is our market share
small? It's because the single
biggest dominant segment is the
cruiser segment, and I can tell
you we are no longer just sitting
and looking at how big the cruiser
segment is! We will come with a
very emotional and attractive and
authentic BMW solution to this
segment not so very far in the
future.
Can I ask if it will be a twin-
cylinder solution?
Please spare me from revealing
the technical details! I mean, we
don't normally announce further
new models after revealing a
mere six premieres here in Milan
today.
I'm not asking whether it's
a Boxer twin or a V-twin, but
whether it's a twin-cylinder
model as opposed to, say, a six-
cylinder design?!
Okay, I understand—but let us
just surprise you with the solution
we're working on. The wait will be
worth it, you'll see!
KTM's best-selling 790 Duke
has focused attention on the
strategically important 750-
900cc segment, and you've
now launched BMW's response
to that in the F 850 GS Adven-
ture. The KTM will be manu-
factured entirely in China from
2021 onwards, which presum-
ably will allow it to be very com-
petitive on price against rival
middleweight models. Does
BMW also envisage shifting
production of its middleweight
models offshore?
I think we are very happy with
our current production network,
I can't imagine having an electric
enduro model yet, but we'll see!"
The new Shift
Cam Technology
that first debuted
on the R 1250 GS
and S 1000 RR will
make its way to
the S 1000 R in the
near future.
