BMW MOTORRAD CEO DR. MARKUS SCHRAMM
P54
Interview
BMW Motorrad
has a new CEO,
and he's got
plans to make
the company the
number one in
motorcycle and
scooter sales
worldwide. Alan
Cathcart sat down
with him at EICMA
to hear what he
has in store.
Markus Schramm
has been with
BMW for nearly
30 years, but
this is the first
time he's solely
headed up the
two-wheeled arm
of the company.
He has some big
plans for BMW.
