IN
THE
WIND
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MORE ROADS TO
HARLEY-DAVIDSON
The More Roads To Harley-
Davidson initiative will see the
company reinvest "previously
planned investment and re-
sources including operating
investment through 2022 of
$450 to $550 million and capital
investment through 2022 of
$225 to $275 million. In total,
the company plans More Roads
to Harley-Davidson to generate
more than $1 billion of incremen-
tal annual revenue in 2022 as
compared to 2017," according to
press release.
H-D is planning new retail ex-
periences including smaller retail
outlets and urban storefronts
to expose the brand to more
customers, as well as "establish-
ing strategic alliances with global
Using what appears to be the
same motor as the Pan America
adventure tourer, in 2021 there
will also be what H-D calls its new
Custom—a stripped back, modern
take on what looks suspiciously
like the old V-Rod.
