Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/100352
DUI:ATI, OAKLEY TIE KNOT AGAIN Ducati has decided to extend its successful existing licensing agreement with ren owned eyewear company O akley, for an additional three yea rs. The relationship will be strengthened with the arrival of flve exclusive new models of Oakley eye wear. New for 2004, Ducati and Oakley will introduce custom versions of O akley's Monste r DogT and Zero sunglasses and w ill continue to offer last year's successful custom Juliet, Half-Jacket and Valvestyles. In addition to sunglasses, Ducati and O akley will also offer the Wisdom snow goggle fo r the 2004 fall season , a product that takes Ducati's passion fo r speed and aerodynamics to the mountains - the Italian Alps and Do lomites, of course . All products covered by the agreement featu re color schemes and graphic treatments co nsistent with the Ducati brand and bear laser-engraved lenses with Ducati trademarks, among other unique features. The prod ucts will be distributed through the Ducati Sto re and dealership network and O akley's sunglass distribution po ints worldwide, including over 100 O akley-owned retail locations. "With the evolution of t his relationship we are now able to offer additional Ducati-inspired performance eyewear pieces to our en hanced dealer distribution netw o rk," said David Gross, creative director of Ducati Moto r, "It is particu larly exciting for us conside ring the fact that ou r top racers in the past have always chosen Oakley eyewear." "Wh en it comes to high-pe rfonnance eyewear, we think Oakley is the most exciting and dynamic brand in the worl d." commented Federico Minoli, chairman and CEO of Ducati Motor Hold ing. "Finally I have a , coo l pair of sunglasses to wear!" "Given the t remendous success of last year's prod uct offerings, we are excited to renew this relationship for three additional years with a co mpany that shares our passion for des ign and pe rformance prod ucts," commented O akley executive vice president Tommy Rios. "Ducati's unbelievable pe rformance reco rd on the race track validates thei r position as a world leader in mot o rcycle design and manufact uring." Ducat i has wo n mo re World Supe rb ike Championships than any othe r manufactu rer and has mo re single race victories than all other competitors com bined. The custo m sunglasses created unde r the agreement are d ireetly inspired by Ducati's racing tra dition , co mbining sleek design wit h tec hnical performance . To cas t yo ur vote, log on to www.cyclenews.co m. PHOTOS BY BR IAN NELSON WEb INSiYE Cyclenews,com reader poll question of the week With the AMA Superb ike se ries now past th e halfway point In the se aso n, who do you think has t he bes t ch ance of steal ing the t itle fro m Mat Mladln l A. Miguel Duhamel B. Jake Zemke C. Nei ther, Mladin w ill w in again On-line poll results from last week With news that factory Harley-Davidson mechanic Bill Wemer Is retiring In July, what do you think of the factory dirt track team's chances of winning more races th is season 1 Rich King will probably win more races now that Wemer is gone. 95 (8.32%) They'll win again; one man does not make a team. 682 (59.72%) Ifthey do win, It will be sheer luck. 144 (12,61%) The factory team is finished for good. 221 (19 ,35%) www.cyclenew s.com CYCLE NEWS ��� JUNE 16,2004 93