IN
THE
WIND
P26
ENDUROCROSS SERIES TO BONNIER
MOTORCYCLE GROUP
E
ffective Tuesday, Feb-
ruary 21, Bonnier Mo-
torcycle Group, owners of
motorcycle media properties
including Cycle World, Mo-
torcyclist, Dirt Rider and Hot
Bike, have agreed to terms
to take over ownership of the
EnduroCross indoor off-road
race series from TEN: The
Enthusiast Network (TEN).
"We see tremendous
growth potential for the
EnduroCross series," stated
Corey Eastman, Director of
Consumer Engagement at
Bonnier Motorcycle Group.
"Off-roading is a foundational
part of motorcycling in the
United States and Endu-
roCross is the only form of
indoor racing that puts all of the
skill and excitement of off-road-
ing in an easy-to-watch format."
Longtime Director of Endu-
roCross Sales and Marketing,
Lance Bryson, will be joining
the Bonnier team to continue his
role.
"I have worked on the Endu-
roCross series for more than
10 years now and it is an amaz-
ing show that allows the riders,
motorcycle manufacturers and
aftermarket accessory compa-
nies to showcase their skills and
products," Bryson stated. "Join-
ing the Bonnier team will help
increase the awareness and
growth of EnduroCross. To add
EnduroCross to their already ex-
isting portfolio and leverage the
strength of Dirt Rider is huge
and will showcase the synergy
between all their properties."
Also, part of the acquisition is
Eric Peronnard, the creator of
events such as EnduroCross,
the U.S. Open of Supercross,
MiniMotoSX and the Tennessee
Knockout Extreme Enduro. Per-
onnard, who has also served as
the two-wheel sports organizer
for X Games and is a trusted
advisor on events around the
globe, will be joining the Bon-
nier team.
"The enthusiasm of the Bon-
nier Motorcycle Group team
will be a great catalyst for the
growth of EnduroCross," stated
Peronnard. "I'm extremely ex-
cited to be part of the Bonnier
Motorcycle Group!" CN
2017 TENTATIVE SCHEDULE
1. Las Vegas, NV August 19
2. Reno, NV .........September 23
3. Denver, CO ......September 30
4. Everett, WA .....October 14
5. Phoenix, AZ ....October 28
6. Boise, ID ..........November 4
7. Ontario, CA ......November 18
