Cycle News

Cycle News 2013 Issue 25 June 25

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

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VOL. 50 ISSUE 25 JUNE 25, 2013 our future, at how we wanted to grow Polaris into a $5 billion company - and motorcycles fit very nicely into that long-range plan. But to be a serious player in the quite lucrative heavyweight motorcycle market, we had to have a bigger brand than Victory, and the fact that Indian was out there, and that there was an opportunity to acquire it, made us look at doing so - again. For in fact, we had looked at it previously in early 2001, before Stellican acquired it, but at that point in time we weren't ready to acquire the Indian brand, whereas this time around it was opportune for us to do so. We'd spent the past 15 years learning the business with Victory, we'd made a lot of good moves and paid some tu- P81 ition fees to do so, so we thought this was the right time to help propel our motorcycle business forward with two contrasting brands which will help us build the company, and grow a bigger motorcycle business. We felt that with our capability and financial backing, Polaris could really make a difference to Indian. So when did you acquire it,

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