VOL. 50 ISSUE 16 APRIL 23, 2013
P97
BACK IN BLACK
THE C90T BOULEVARD RETURNS TO SUZUKI'S LINEUP
WITH A NEW LOOK AND ATTITUDE
BY KIT PALMER
PHOTOGRAPHY BY BRIAN NELSON
W
hen Suzuki announced it was
dismantling its automotive business in the U.S. and filing
for bankruptcy late last year, the news
seemed pretty grim. But, in reality, for us
motorcycle nuts at least, the news could
be construed as being, well…good. Since
Suzuki doesn't have to worry about selling
cars in the U.S. anymore, it can now devote all of its attention on designing, building and selling better motorcycles.
To get the train back on the right track
again, Suzuki says it's going to ramp up
its production line big time and return to
its roots of simply being basically a motorcycle-only company, just like it was when
it first started out 50 years ago. On the
heels of its startling announcement, which
happened just days before the company's
annual dealer meeting in Las Vegas, Suzuki wanted to prove its legitimacy to its dealers and the media by unveiling a handful
of new and not-so-new models, bikes that
it feels will help jump-start the company's
reincarnation. And one of those models is
To mark its return
back into the
Suzuki lineup,
Suzuki is offering
this all-black
version of the 2013
C90T Boulevard,
dubbed "B.O.S.S."
for Blacked Out
Special Suzuki.