Cycle News

Cycle News 2013 Issue 16 April 23

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

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VOL. 50 ISSUE 16 APRIL 23, 2013 P97 BACK IN BLACK THE C90T BOULEVARD RETURNS TO SUZUKI'S LINEUP WITH A NEW LOOK AND ATTITUDE BY KIT PALMER PHOTOGRAPHY BY BRIAN NELSON W hen Suzuki announced it was dismantling its automotive business in the U.S. and filing for bankruptcy late last year, the news seemed pretty grim. But, in reality, for us motorcycle nuts at least, the news could be construed as being, well…good. Since Suzuki doesn't have to worry about selling cars in the U.S. anymore, it can now devote all of its attention on designing, building and selling better motorcycles. To get the train back on the right track again, Suzuki says it's going to ramp up its production line big time and return to its roots of simply being basically a motorcycle-only company, just like it was when it first started out 50 years ago. On the heels of its startling announcement, which happened just days before the company's annual dealer meeting in Las Vegas, Suzuki wanted to prove its legitimacy to its dealers and the media by unveiling a handful of new and not-so-new models, bikes that it feels will help jump-start the company's reincarnation. And one of those models is To mark its return back into the Suzuki lineup, Suzuki is offering this all-black version of the 2013 C90T Boulevard, dubbed "B.O.S.S." for Blacked Out Special Suzuki.

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